I’ll start with one of the most important methods of marketing your business on the internet. As one of the most utilized search engines to date, Google continues to be the most important tool for discoverability on the World Wide Web. Beyond just being able to be found by a simple search, how you rank on the Google search engine can really make or break your business. The ultimate goal is to increase your organic search results and establish great ranking over time.
Without going to much in depth on the topic, Google and SEO (Search Engine Optimization) go hand in hand. The goal here is to always improve your SEO. If you’re willing to put in the effort there are many ways you can do this. Firstly you can start with getting your website’s SEO in tip top shape. I would suggest Neil Patel’s The 10 Most Important SEO Tips You Need to Know.
As it stands, Facebook continues to be one of the largest social media platforms. With that comes yet another window for marketing efforts. The keyword I would say here is social. As a large social network, the opportunity to have your audience interact with you is one that is great. You can start off by creating a Facebook Page. This page would represent your blog/business/brand.
Creating a Facebook page is not only free, but it’s absolutely essential if you want to tap into the market on this platform. Currently Facebook tends to be in the lead as far as where most of my traffic comes from. Hootesuite has a great step-by-step guide called Facebook Marketing in 2020: How to Use Facebook for Business
I know, I know we all think Twitter is done and over with. It’s definitely not. Twitter still garners over a hundred million active users each and every day. It should definitely be right up there in your list of places to market yourself. Twitter like every other business account allows for insight analytics the moment you send out a tweet.
I sort of look at Twitter like a catch-all for topics and tweets and sometimes that can be overwhelming especially if you’re new to the platform. Make sure you are setup with a business account and that the voice you represent here is just that. Stay engaged and research your hashtags. I love Neil Patel’s 12 Powerful Twitter Marketing Tips (That Actually Work)
I would say the most unique thing about Pinterest as a platform would be that it is almost fully visually driven. Unlike the other platforms, visual marketing is key here. I can’t speak for anyone else, however I know that when I do a search on Pinterest I’m expecting to find search results that not only answer my search inquiries, but that will also be visually compelling enough for me to click on through to the affiliated website linked to the pin.
This is a fantastic way to not only share relatable content to what your audience is already searching for, but it’s a great way to really capitalize on the call-to-action marketing strategy. Make sure you take some time to build your Business Pinterest Account. Here’s a great post by Chloe West on Your 5-step Pinterest Marketing Strategy.
One word, influence. Instagram is the coveted social network platform that brands love to partake in for many reasons. Creative and visual marketing on Instagram is what continues to make it a popular platform for brands and influencers alike. For starters, visual style and the ability to connect to an audience is a huge here and plays a major role in said audience’s purchasing power. In my opinion Instagram is one part Pinterest and one part Facebook.
What I love the most about Instagram is that ability to create a visual voice and how others connect to that. Make sure you have a business profile setup up on Instagram and start connecting with your audience! Be sure to check out Ash Read’s A Complete Guide to Instagram Marketing: Get the Playbook That Drives Results for Instagram’s Top Profiles
If you haven’t already setup a LinkedIn profile for your business, don’t worry even I was a little late to the game. Probably one of the most underated social networks is LinkedIn. Gone are the days when you only used LinkedIn as a way to connect to other employers, you can now even share posts on LinkedIn and hashtags.
While it is a platform that is perhaps more professionally geared than others, for that reason it is a bit easier to zero in on your exact audience or consumers. Here’s a great resource to get started today The Beginner’s Guide to LinkedIn Marketing