Why You Need To Use These Marketing Platforms Today

Google

I’ll start with one of the most important methods of marketing your business on the internet. As one of the most utilized search engines to date, Google continues to be the most important tool for discoverability on the World Wide Web. Beyond just being able to be found by a simple search, how you rank on the Google search engine can really make or break your business. The ultimate goal is to increase your organic search results and establish great ranking over time.

Without going to much in depth on the topic, Google and SEO (Search Engine Optimization) go hand in hand. The goal here is to always improve your SEO. If you’re willing to put in the effort there are many ways you can do this. Firstly you can start with getting your website’s SEO in tip top shape. I would suggest Neil Patel’s The 10 Most Important SEO Tips You Need to Know.


Facebook

As it stands, Facebook continues to be one of the largest social media platforms. With that comes yet another window for marketing efforts. The keyword I would say here is social. As a large social network, the opportunity to have your audience interact with you is one that is great. You can start off by creating a Facebook Page. This page would represent your blog/business/brand.

Creating a Facebook page is not only free, but it’s absolutely essential if you want to tap into the market on this platform. Currently Facebook tends to be in the lead as far as where most of my traffic comes from. Hootesuite has a great step-by-step guide called Facebook Marketing in 2020: How to Use Facebook for Business


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    Twitter

    I know, I know we all think Twitter is done and over with. It’s definitely not. Twitter still garners over a hundred million active users each and every day. It should definitely be right up there in your list of places to market yourself. Twitter like every other business account allows for insight analytics the moment you send out a tweet.

    I sort of look at Twitter like a catch-all for topics and tweets and sometimes that can be overwhelming especially if you’re new to the platform. Make sure you are setup with a business account and that the voice you represent here is just that. Stay engaged and research your hashtags. I love Neil Patel’s 12 Powerful Twitter Marketing Tips (That Actually Work)


    Pinterest

    I would say the most unique thing about Pinterest as a platform would be that it is almost fully visually driven. Unlike the other platforms, visual marketing is key here. I can’t speak for anyone else, however I know that when I do a search on Pinterest I’m expecting to find search results that not only answer my search inquiries, but that will also be visually compelling enough for me to click on through to the affiliated website linked to the pin.

    This is a fantastic way to not only share relatable content to what your audience is already searching for, but it’s a great way to really capitalize on the call-to-action marketing strategy. Make sure you take some time to build your Business Pinterest Account. Here’s a great post by Chloe West on Your 5-step Pinterest Marketing Strategy.


    Instagram

    One word, influence. Instagram is the coveted social network platform that brands love to partake in for many reasons. Creative and visual marketing on Instagram is what continues to make it a popular platform for brands and influencers alike. For starters, visual style and the ability to connect to an audience is a huge here and plays a major role in said audience’s purchasing power. In my opinion Instagram is one part Pinterest and one part Facebook.

    What I love the most about Instagram is that ability to create a visual voice and how others connect to that. Make sure you have a business profile setup up on Instagram and start connecting with your audience! Be sure to check out Ash Read’s A Complete Guide to Instagram Marketing: Get the Playbook That Drives Results for Instagram’s Top Profiles


    LinkedIn

    If you haven’t already setup a LinkedIn profile for your business, don’t worry even I was a little late to the game. Probably one of the most underated social networks is LinkedIn. Gone are the days when you only used LinkedIn as a way to connect to other employers, you can now even share posts on LinkedIn and hashtags.

    While it is a platform that is perhaps more professionally geared than others, for that reason it is a bit easier to zero in on your exact audience or consumers. Here’s a great resource to get started today The Beginner’s Guide to LinkedIn Marketing

    25 Comments

    1. Pam

      September 9, 2020

      This is super valuable! Thank you so much for this useful post – I am trying to learn about creating my business and really selling myself, so this helps A LOT. Thank you so much!

      • thepalmqueen

        October 6, 2020

        Of course i’m hoping to share more as I learn more too!

    2. Jenna

      September 9, 2020

      These are excellent tips!!! The only one I have left is LinkedIn. Thank you so much!

      • thepalmqueen

        October 6, 2020

        LinkedIn is a fascinating one for me. Definitely excited to see what posting there can do!

    3. goatdogsimple

      September 9, 2020

      Definitely agree that these platforms are important. I haven’t set up a LinkedIn account but I do see your point that it’s a good platform to zero in on your market. It’s a challenge to spread out your time over these different social sites. Thank you for the links you offer– looking to streamline my efforts.

      • thepalmqueen

        October 6, 2020

        Yes definitely! Platforms like LinkedIn use to be limited, but it’s also a growing social platform more professionally geared.

    4. FirstFormerBuddyClubPresident

      September 9, 2020

      Facebook and Instagram are my top favorite social media platforms! I love the visuals that can be used on Instagram and the business profile part is really cool and important too. I use and love LinkedIn too and have been doing better lately with my connections on there. It is very important to give blogs a professional look and many people seem to overlook this part of blogging and social media overall despite how important and effective it is. It is definitely very important, especially if we are using it for money making, collaborations, and want to keep our jobs and audience. From my perspective, another reason that I find making blogs professional looking is to show how passionate we are and take the topics that we are blogging about seriously. Thank you so much for sharing this information!

      • thepalmqueen

        October 6, 2020

        Same here! Both great platforms for interacting and engaging. Pinterest is also what compels me visually so I would imagine that’s why it helps drive traffic as well!

    5. Syedah Shifa

      September 10, 2020

      Great post! I need to setup my LinkedIn profile soon. I love Instagram and totally agree with what you’ve written – Instagram is one part part Pinterest and one part Facebook. Thanks for sharing this!

      • thepalmqueen

        October 6, 2020

        Thanks for reading!

    6. Savannah Rose

      September 11, 2020

      I haven’t used Twitter or LinkedIn as much to promote my blog content. My main focus has been Google, Instagram, and Pinterest. I will need to start doing using the other platforms more.

      • thepalmqueen

        October 6, 2020

        Twitter has been one that use to be in the background. I definitely am trying to be more active on there now. 🙂

    7. robynsnest1970

      September 11, 2020

      I love your take on Instagram; it definitely is part Pinterest, part Facebook. I don’t have the business account, though, I have the Creator account since my business is a blog. That is also why I have not used LinkedIn to market my business, but I have opened the store on my blog, so maybe I will in the future. Thank you for providing links to useful resources! I especially need help with LinkedIn and as much help as I can get with SEO. Great post!

      • thepalmqueen

        October 6, 2020

        Of course, there are a lot of great resources out there and I’ll try to provide them whenever I can. Hope they help 🙂

    8. kindkristine

      September 11, 2020

      I love how you explain why to use these resources. I have yet to use LinkedIn and I did not even think of it! Great advice thank you!

      • thepalmqueen

        October 6, 2020

        You’re welcome!

    9. Widny Lherisson

      September 23, 2020

      My top two social platforms that helped me with traffic and engagement on my blog are Facebook and Pinterest.

      Once you figure out which platform goes well with your niche, you can now strategize how to maximize it.

      Thank you for sharing this post!

      xoxo,

      • thepalmqueen

        October 6, 2020

        Very true, strategy is key!

    10. Christa

      September 23, 2020

      Great post! I use all of these platforms except for Linkedin!

    11. chapelhillbaby

      September 30, 2020

      Super helpful. I slept on Pinterest for too long but see the value in it now.

    12. Meg

      September 30, 2020

      This was a great read for someone trying to grow their traffic. Checking out the SEO link now!

    13. Nicole

      September 30, 2020

      I’ve just started trying to use Twitter to expand my reach. I’m checking out the link you suggested now! Thanks!

    14. Melina Elisa

      September 30, 2020

      I’ve been working on my SEO for the last year, and I have seen a dramatic increase on the views on my blog! It’s cool, because even if I’m not actively promoting, my blog is still getting views. Great post xxx

      Melina | http://www.melinaelisa.com

    15. Brit Haines

      October 6, 2020

      Interesting read! Social media is definitely valuable, but the best one depends on your niche. I’ve been working on SEO and traffic for my sites this year, and I see the most organic results from Pinterest. Anyway, thanks for the tips!

      • thepalmqueen

        October 6, 2020

        That’s very true! Facebook has been the most traffic generating for me which is interesting! But I do believe having as many streams of traffic can only be a good even if some aren’t bringing in as much as others.

    Comments are closed.

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